Case Studies

We don’t deliver projects. We stabilise systems.

Six engagements. Five countries. One consistent standard. Every result reflects end-to-end execution - not advisory work.

Case Study 01 · Austria · Europe

Lurn Media

A Scroll-to-Enroll student acquisition agency for education brands. Role: Growth Specialist - full-cycle outreach design and execution.

The challenge. Outreach existed but was founder-dependent, inconsistent, and dropped whenever delivery cycles peaked. There was no system - only effort.

What we did. Stepped in as an external outbound execution layer - personalised cold email and short-video sequences, full ICP research and list building, continuous A/B testing, inbox management, and appointment booking. Outreach ran continuously across 6–18 months, not in bursts.

150–200

Qualified calls booked per cycle

23

New clients signed across 2 years

78.9%

Call-to-offer rate - Year 1

18.07%

Offer-to-close rate - Year 2

Call KPIsYear 1Year 2
Sales calls booked178309
Sales calls taken109108
Proposals sent8683
Call-to-offer rate78.90%76.85%
Offer-to-close rate19.77%18.07%
Case Study 02 · Dubai · Middle East

Vikst Marketing

An eCommerce and digital marketing agency empowering UAE brands. Role: Outreach Specialist & Program Manager - campaigns, system design, and mentorship.

The challenge. Vikst needed outbound that produced consistent pipeline without disrupting client delivery - and a replicable system agency owners could learn and run themselves.

What we did. Built and ran Instagram and email outreach end-to-end, designed The Automatic Outbound System (a structured mentorship programme), standardised templates and objection-handling frameworks, and set up CRM reporting and pipeline tracking for full funnel visibility.

500+

Qualified calls booked

IG + Email

Omnichannel coverage from day one

System

The Automatic Outbound System built

Repeat

Client growth through referrals

Case Study 03 · Multi-Market

Zunesty

Designs and operates revenue engines that turn signals into qualified pipeline. Role: Outbound and pipeline execution across 4 simultaneous client accounts. Every result below is a booked call.

The challenge. Consistent qualified pipeline across four very different accounts - a community platform, a marketing AI brand, a RevOps agency, and Zunesty’s own pipeline - each with a distinct ICP, tone, and conversion goal, without degrading quality on any.

187

Total booked calls across all 4 accounts

$2.7M

Pipeline influenced - own account

64.6%

Peak open rate - own pipeline

113K

Total emails sent across all accounts

Sub-client accountEmailsOpen rateReply rateBooked
Community platform · Marketing Ops37.1K27.0%0.6%45
Marketing AI community · CMO audience28K32.4%0.8%40
RevOps & GTM intelligence agency24K45.1%2.3%27
Zunesty own pipeline23.9K64.6%-75

Sub-client names withheld per confidentiality agreements. All numbers from live dashboards.

Case Study 04 · Barcelona · Europe

Jaumatic

Builds AI agents and automation for tech vendors, hosters, and cloud providers - turning web and domain data signals into revenue. Role: Outbound and GTM across 2 client accounts.

The challenge. Two accounts with very different conversion goals - a large-volume European marketplace measuring success in spaces closed, and a boutique digital agency measuring qualified opportunities. Both required distinct ICP targeting, messaging architecture, and follow-up logic.

173

Spaces closed - marketplace

60.0%

Open rate - marketplace

10.2%

Reply rate - marketplace

22

Opportunities - agency account

Case Study 05 · Austria · Europe

Aurora · Arctica Digital · Outreach Factory

Three agencies focused on branding, automation, and client acquisition. Role: Content and Project Manager across all three brands simultaneously.

The challenge. Three separate agencies, each with distinct positioning, all requiring website content, brand voice, social media, and outreach at the same time - maintaining quality and coherence across all three without letting any single brand slip.

What we did. End-to-end website content for all three, brand voice aligned separately per agency, social campaigns managed across all, prospecting and cold email for Aurora and Arctica, and full project delivery oversight as Project Manager.

3

Agencies managed simultaneously

All

Website + social + outreach handled

Content + PM

Dual function across delivery

Distinct

Brand voice maintained per agency

Case Study 06 · India

SILAII

India’s first sculpture and souvenir brand celebrating nostalgia through art. Role: General Manager (Communications & PR) - the full communications function, from website to national press to cinema partnerships.

The challenge. A first-of-its-kind brand with no communications infrastructure. We built the entire function from scratch - content, social, PR, media placements, offline activations, and brand partnerships - while building a narrative that made the brand emotionally resonant and culturally credible.

What we did. Wrote and managed all website content, blogs, ad copy, and video scripts; led social strategy; executed PR with The Hindu, Vikatan, Behindwoods, Red Pix, and The New Indian Express; and secured SILAII as official merchandise partner for the film ‘Master’ with PVR, AGS, and SPI Cinemas.

National

Press - The Hindu, Vikatan & more

‘Master’

Official film merchandise partner

Full

Channel coverage - all executed

Tamil Nadu

Activations, retail & book-fair tie-ups

Outreach performance · live accounts

54,750+ emails. 89 opportunities. Jan–Jun 2026.

AccountEmails sentOpen rateReply rateOpportunities
A · B2B Marketing · Europe/US30,800+25.9%0.55%42
B · Agency Growth · Multi-Market85155.3%8.6%18
C · B2B SaaS/Services · Intl.23,100+40.7%0.7%29
Total / Average54,750+40.7% avg-89

Client names and identifying details withheld per confidentiality agreements. All metrics drawn directly from live campaign dashboards. An 8.6% reply rate is more than 4× the industry benchmark of 1–3%.

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